Why is correct cleansing so important?

Often the least attention is given to this part of a skin care routine.

More time and money is spent on unnecessary products, usually night creams, correcting what incorrect cleansing caused.

It’s imperative that cleansing does not detrimentally affect the skin’s acid mantle.

Think about how your own skin feels after cleansing.

You may think that ‘tight’ means squeaky clean, when actually it’s a sign the acid mantle of your skin has been disturbed.

Correct cleansing is the first step towards a healthy skin.